During the month of October, we have Research shopping habits of French women, determine the type of person interested in our products, their age, their shopping budget per month, the price they are willing to put to buy our products.
I participated in many activities with my HE, both in relation to the commitment but also in relation to his activity in the workshop. In addition, I learned the different modes of distribution and the functioning of the supply chain in the textile industry.
This month, I learned to sew thanks to the seamstresses of the Cherubina workshop and I saw the complete realization of a wedding dress, from the paper until its final realization. I love the fashion world and this environment reinforces me even more in my desire to create a clothing brand in the coming years.
Lucía, the marketing person at Cherubina and who is the sister of my mentor advised me to improve my ads on Facebook by helping me to analyze my advertising results thanks to the indicators offered by Facebook. She also gave me valuable advice on setting up content marketing in my company, which is very important to develop in e-commerce because it offers value towards our prospects and convert them into loyal customers. So, she explained to me how to animate a community on social networks and what type of content I have to publish to create a community and continue to enrich it.
Cristina, a web designer who works with us has helped me to improve the visuals of my various ads on Facebook to make them more attractive.
To conclude, this month was very enriching and allowed me to learn a lot of things, both in the field of haute couture and fashion, but also in the development of important elements that I did not have took the trouble to develop in my business.
Next week, we will analyze the market study and see how we can best adapt to the French market.
Now I want to speak about my personal experience. From a personal point of view, as a young entrepreneur I have to admit that when you are in a work routine that is about 10 hours of work a day (working with the HE and working on your own business), we do not have the same life as everyone else. We do not go out all the time to party or go to bars and suddenly it’s rather complicated to make friends because few people are in our dynamic. During the month of October I felt a lot of loneliness and I had a lot of questioning. However I think this is part of every entrepreneur’s story, we all started with this step but it’s worth it.
Figure 1 : Me working on my Facebook Ads with Lucía
Figure 2 : Me learning how to sew in the haute-couture workshop
Figure 3 : The first steps of the conception of a dress
