In almost two weeks my EYE will be finished.

In the last two weeks I worked on some press releases for an international non-profit organization based in Italy. Writing an effective press release is not easy, it’s important to capture the reader attention and try to write the story in a way that could be interesting for the press. Even aspects that might seem at a first glance could be really important, such as images attached to the press release or the structure of the email.

I’m also planning with the PR staff some twitter campaigns. Thanks to their experience, now I understand better how to choose an effective hashtag and how to encourage user interaction.

Next Friday there will be my last FFF. As a tradition at BRND WGN: every last Friday of the month, the employees go out together for some cheers. This is a great team building event and it will be a good opportunity to thank my colleagues for the great time I spent in last ten weeks.

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