Here I am writing the fourth report of this incredible experience I’m having in Valencia, time flies!

Since in the two weeks in the middle of August families all over the country go on vacation, this period was characterized by a slow pace: I had the opportunity to keep working on editing and creating contents for promote the company my H.E. is running.

The focus we took in the last weeks, as mentioned in the previous report, shifted from a project initially scheduled for August, to the creation of more promotional contents, in order to take advantage of the massive wafe of tourists that Valencia had. (in the picture: waking up early in the morning is a key element when go shooting, that warm soft light the sun gives the very first hours in the morning makes everything look good!)

Since the workflow has been already consolidated, I had more time to think about how to add more value to the contents we were producing; the video we are editing and scheduling are now more storytelling-driven, making the pre-production the most important phase of the project, as well as more interesting! From now on, I will definitely set up the work in a slightly different way if I’ll have to deal with a story-driven project.

I’m now entering the last month and the main objective for September is to finish the projects we had initially scheduled. I’m thrilled for this last weeks of the experience for couple of things:

  • I will take advantage of all the knowledge I have acquired in the last few months
  • The temperature will (slightly) drop; some days it has been really challenging to focus while working!



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