In these two weeks we have been working on the marketing area with focus on external marketing.
They showed me how they pursued the advertising campaign during the initial phase. It was not easy
because they first had to explain to the local workers the meaning of the “cowork space”. For this
reason, they implemented an advertising campaign through the internet, local newspapers and
advertising posters on the street, making use of images with texts for pedagogical use to explain what
they were doing.
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Furthermore, we started working on marketing strategy, using facebook in particular, but also
using external sites such as: coworker.com; copass.org, etc.
2nd report of my EYE in Portugal – Maurizio Lalinga
