My sixth week is going to start in Portugal. Time passes very quickly and every week is different from the others and full of new things to do. Over the past few weeks I have devised two itinerary proposals for the Italian market. The first provides an eight-day tour from Porto to Lisbon, touching cities already known as Coimbra and Aveiro but also less touristic as Castelo Branco and Talasnal. The second five-day tour includes a five-day tour of Lisbon and the Alentejo, the largest region of Portugal, still unknown to mass tourism. In a second moment I started to contact the Italian agencies to make known and propose the itineraries I have made.
This phase was useful for analyzing the Italian tourism market in a particular way to understand the target of the agencies. In the north, for example, there are a greater number of agencies that organize group travel, while in the south the market is aimed more at individuals.
I also got to know better the cultural and landscape heritage of Portugal and the strong influence it currently has on the Italian tourist market.