The first month in Rome has been rich and dynamic. My host Alessandro manages the tattoo shop ‘The Bad Church’ situated in the heart of one of the most historical and folkloristic area of Rome: Trastevere. Just behind the famous square of ‘Piazza Trilussa’, ‘The Bad Church’ is a very popular and creative place in a tiny cobblestones lane which is known as ‘Vicolo del Bologna’.

The entire area of Trastevere is populated by artists of all kinds. Designers, painters, architects, artisans of gems, stylists, and…tattoo artists. The sacred and the profane in a unique romantic bond. We can say that ‘Art’ is the key word in a place where every craft enables you to forget about time and space, and feel fascinated by beauty and grace.

I have experience in working in tattoo shops which are set in crowded and artistic areas, so it was great to become soon familiar with my host’s studio. We immediately exchanged opinions and views regarding marketing strategies, fine art techniques, organisational skills as well as different ways of interacting with the ‘target audience’, both personally and socially.

During the first month, I had several meetings which immediately allowed me to create a network of dynamic collaborations with every member of the studio, as well as with our social media staff, who led me towards a better understanding of communicative means. According to the last point, I started to work with some colleagues on new communicative strategies that can be effective within social media promotion.

So far I have been really happy to become part of this new environment, because I am learning different ways of dealing with my job. In addition, I am proving myself in fields where I have little experience, so that I am pretty excited to compare my final achievements with my initial steps in this studio.