As the New Entrepreneur (NE), I am collaborating with Gav, the Host Entrepreneur (HE), to fulfill the mission of strengthening Dive and Collect’s Proof of Concept (PoC) through innovative marketing strategies. Our goal is to implement a tailored digital marketing approach to increase brand visibility, attract early adopters, and establish a data-driven framework for improvement.

This collaboration also allows me to gain insights into the Italian market, immerse myself in Neapolitan culture, and improve my Italian language skills, enriching both my personal and professional growth. Participating in EYE provides a unique opportunity for knowledge exchange, fostering mutual success for Gav and Dive and Collect while supporting my entrepreneurial journey.

During my placement at Gav Projects, I developed a digital marketing strategy to boost local market reach and online visibility. Deliverables focused on audience segmentation, messaging, and channel selection, but remain pending validation due to time constraints and language barriers.

I prioritized learning Italian to improve collaboration and align with local customs. Observing Italy’s flexible business approach and Naples’ slower pace enhanced my adaptability and understanding of the market. Effective time management allowed me to balance planning with flexibility, ensuring progress despite obstacles.

This experience strengthened my professional skills, cultural awareness, and resilience, preparing me for future international projects.

During my placement, I gained valuable insights into the Italian market and Neapolitan culture, enhancing my adaptability and cross-cultural communication skills. I developed expertise in digital marketing strategy creation, audience segmentation, and tailored messaging, benefiting my venture, Dive and Collect, while improving my Italian for future international collaborations.

Despite Gav Projects undergoing restructuring with team demotivation and departures, I built strong connections with operational team members for ongoing knowledge sharing.

This experience strengthened my resilience, time management, and adaptability, equipping me to navigate challenges like language barriers and organizational shifts. It has prepared me to grow my business with a global perspective and adapt to dynamic environments.

My experience was incredibly enriching on a human level. Immersing myself in Italian culture and collaborating with diverse professionals allowed me to grow personally and professionally. The challenges faced strengthened my adaptability, resilience, and appreciation for cultural diversity.

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