During the Erasmus for Young Entrepreneurs exchange, the New Entrepreneur joined the host business to strengthen her creative and professional skills in graphic design and branding. The collaboration focused on practical learning through real-life assignments, combining creative production with an introduction to marketing and client-oriented work processes.
Throughout the exchange, the New Entrepreneur worked on the creation of a logo and the development of a complete branding product, including visual templates and brand guidelines. She learned how to present her design work professionally and how to revise it based on structured feedback from the Host Entrepreneur. In addition, she was introduced to the fundamentals of digital advertising and marketing, gaining insight into how graphic design supports communication strategies and business objectives.
By the end of the exchange, the New Entrepreneur had significantly improved her canva design skills as well as her ability to respond to feedback and work within a client-based framework. She developed a clearer understanding of branding for small businesses and the role of design within marketing funnels. For the Host Entrepreneur, the collaboration brought fresh creative perspectives and resulted in reusable branding assets, while also reinforcing structured mentoring and feedback processes.
The exchange was a valuable opportunity to develop my skills, gain practical insights into running a small business, and build confidence in my own
entrepreneurial path while adapting to a new environment.