Gizem Cetinel will establish an IT business in the Netherlands. She will target two segments of the market, namely private and public sectors. EYE is a great opportunity to learn how to start a new company. From my little experience, the most difficult part is the company initiation. I want to focus on this and own all the necessary skills. During the program, I want to learn how to overcome legal formalization, how to enter the European market, how to get customers and satisfy their requirements. At the same time, I hope to develop a network of business contacts, potential collaborators, and clients and understand all the markets the company could potentially occupy.
The HE provided draft project related to the launch of a new product and potential customers for some components to take in contact with. The HE provided a list of existing leads, existing customers in the target market to start the first follow-up. The HE made a training on products and pricing policy. I started taking in contact with suppliers. I suggested and implemented the action activity stated (mailing, material, etc.) and be proactive making action and proposal agreed with me. HE and me built up a marketing strategy for the next forthcoming months.
NE and HE had regular meetings to check the weaknesses and strengths in the ongoing work plan activities. The following issues monitored in particular:
• the compliance of the actual tasks to the program originally agreed;
• the NE interaction with the company and the staff;
• the acquisition / improvement of knowledge and skills;
• the NE and HE satisfaction for the job and the quality of the tasks carried out;
• the NE’s autonomy in carrying out their assignments as well as the coaching and mentoring responsibility of the HE;
• any difficulties or problems that the NE has to deal with in their work.
The HE will provide the necessary office facilities to the NE needed to carry out effective and efficient work.
Both NE and HE achieved positive results in terms of development of new product, Sales, Promotion and Marketing Strategy for both companies involved.
