I am Alexandru Andrei Andron, an aspiring entrepreneur passionate about cultural marketing and event management. I completed my EYE exchange in Napoli under the mentorship of Massimo Maria Lucidi, an experienced entrepreneur and cultural strategist. My business idea focuses on creating impactful digital campaigns and sustainable event concepts that promote cultural heritage. I discovered the EYE program through online research and saw it as a unique opportunity to gain international experience. I expected to improve my strategic, marketing, and networking skills — and I did. The exchange allowed me to work on high-profile events, analyze the Italian market, and strengthen my business plan with valuable mentoring.
During my EYE stay in Napoli, I developed and implemented digital marketing strategies, including content creation for social media and event promotion. I conducted a market analysis of the Italian cultural and event management sector and supported the organization of high-profile events. I also built strategic partnerships with cultural influencers and international stakeholders. Together with my Host, Massimo Maria Lucidi, I explored sustainable event management practices and refined storytelling techniques. Our collaboration was dynamic and mentorship-driven, with weekly sessions that helped me improve my business plan and entrepreneurial vision.
Through this exchange, I significantly improved my skills in digital marketing, event planning, and strategic communication. I learned how to adapt storytelling techniques to different cultural contexts and explored sustainable practices in event management. I gained valuable insights into the Italian cultural sector and built a strong network of contacts, including influencers, stakeholders, and professionals across Europe. The mentoring received from my Host helped me refine my business plan and define clearer growth strategies. We also discussed future collaboration opportunities, including potential joint projects and cross-border cultural events.
The EYE programme was a turning point in my entrepreneurial journey — it gave me clarity, confidence, and the right tools to grow my vision. Working alongside experienced professionals in a cultural hub like Napoli was both inspiring and transformative.