I hold a bachelor’s degree in Psychology, and later I will attend my master’s degree course in the same city, Milan. Alongside preparation for this next step, I also attend the study course in the Master in Digital Marketing. This dual focus enables me to tie together my deep interest in the understanding of human behavior and the fast-evolving digital landscape. In effect, my interest lies in exploring how psychological insights might be used to develop more effective and engaging marketing strategies. This also especially includes how digital platforms shape consumer decision-making and how marketers can leverage that knowledge to craft more personalized, impactful campaigns. My education has gradually equipped me with how human feelings and cognition lead to consumer behavior, and how to use that knowledge to one’s advantage in making people buy.
Besides studying, I have always been fascinated with how technology, human psychology, and business could come together. With the digital world expanding every second, the potential of merging insights from psychology with state-of-the-art marketing techniques is immense. That’s why I am just so excited to get into a career in digital marketing, where I could practically use my knowledge and be part of shaping marketing strategies that really resonate with people.
I decided to take part in EYE since one very close friend of mine joined last year and recommended it. He shared how this helped him grow professionally in an international environment, and I was inspired by his stories. I then developed a curiosity about his success and began to wonder how I might develop my own skills and acquire practical experience abroad. Furthermore, the possibility to apply academic knowledge in a real and cross-cultural environment is what I have always looked forward to. I also look forward to being out of my comfort zone, and to a wide-opened horizon, both culturally and in ways of working.
I strongly believe that this experience is going to enrich my personal and professional growth. On the professional level, it would be a great opportunity to be involved in the fast-moving pace of digital marketing, to learn from professionals, and to apply my skills in practice. This experience will also allow me to build important soft skills in communication, teamwork, and flexibility that are in high demand in today’s global workforce. On a personal note, I hope this experience will make me confident, open my eyes to other global issues, and push me to grow in ways I never thought possible. This shall finally lay a strong foundation in my future career and equip me to handle the challenges that surround the global job market.