My name is Lavinia Diana Ciofică and I’m the founder of Velina Femme, a women’s fashion e-commerce brand inspired by Italian style, timeless elegance, and the idea that clothing can tell a story about the women who wear it. I’m deeply passionate about fashion, creativity, and the digital world, and I see fashion not only as an industry, but also as a form of expression, identity, and empowerment. Building Velina Femme is, for me, more than running an online store – it is about creating a community of women who value authenticity, beauty, and confidence. I love working on projects that combine design, strategy, and storytelling, and that allow me to transform ideas into real experiences for customers.
I joined the Erasmus for Young Entrepreneurs program because I wanted to learn directly from entrepreneurs who have built businesses with vision and persistence. For me, theory is important, but practice and collaboration bring the most valuable lessons. Working with Laura, founder of Horus, is a unique opportunity to understand how a brand can evolve internationally and how to adapt strategies to a constantly changing digital environment. This collaboration helps me explore new approaches to growing an online brand, from optimizing e-commerce platforms to developing effective campaigns and creating engaging content for social media that resonates with different audiences.
Through this experience, I’m improving my skills in marketing, management, and business development, while also gaining a deeper understanding of customer behavior and brand positioning. It gives me the confidence to take decisions with more clarity and to approach challenges with creativity. At the same time, I feel that I’m growing personally, learning to be more flexible, resilient, and open to innovation.
Erasmus is not only a professional journey for me, but also a personal one. It inspires me every day to refine my vision, to connect with inspiring people, and to build Velina Femme as a strong, sustainable, and authentic brand. This program gives me the motivation and energy I need to take my business to the next level and to keep believing that passion and determination can truly shape the future.