I am an architect with a Master’s degree and international experience in Poland, Italy and Spain. My Host is an established architectural studio working on competitions and built projects. My business idea is to create my own design studio focused on interiors and sustainable solutions. I discovered EYE through my friend that participated in program and online research. I decided to participate to understand how a studio operates in real life, learn project workflows, client communication and task coordination. I expected to gain practical skills, insight into competitions, and experience in how to link office work with construction sites. The program has given me valuable knowledge, broadened my perspective and strengthened my confidence by seeing how buisness operate in another EU country.
During my EYE stay I assisted my Host in a range of tasks covering both design and studio organisation. I supported the development of the studio’s new website by researching publication opportunities, preparing drawings and texts, and drafting e-mails for architectural media. I helped analyse social media accounts, update the Google Maps profile and see Google Analytics to understand audience response. I also assisted in preparing an architectural competition by researching requirements, checking documents, supporting concept development and helping organise project files. Throughout the stay I observed project coordination, task management and client communication, gaining insight into how an architectural studio functions in real life. My Host provided guidance, feedback and mentorship, involving me in discussions and explaining each stage of the work, which made the collaboration constructive and enriching for both sides.
During my EYE exchange I gained a clear understanding of how an architectural studio operates and what is most important and profitable in day-to-day practice. I learned how clients are approached, how projects are organised and how social media presence strengthens visibility and credibility. I developed practical skills in preparing competitions, organising workflows and creating digital resources. I also improved my ability to communicate with external partners and gained insight into client relations and branding strategies. This experience gave me valuable knowledge on what to do and not to do when preparing my own studio presence and gaining clients.
Through the EYE program I realised how essential branding, visibility and a clear strategy are for a successful studio. This experience showed me how to shape my own business path and build a stronger foundation for my future practice.