I recently graduated with a Bachelor’s in Marketing and joined the EYE program to gain practical experience before starting my own business. My business, GreenGlam Marketing & Event, supports sustainable fashion brands with tailored strategies and event concepts. I joined EYE to improve my practical skills, especially in strategic campaign planning and client-focused marketing.
My Host, Talleres Palermo, is a coworking space that combines work and leisure, offering events. During my stay, I actively supported their marketing activities – promoting the coworking space, events, and offers through social media, the website, Slack, and more. I was also involved in the planning and communication of various events. It was the perfect place to meet international professionals. I strengthened my skills in content creation, social media strategy and learned how to build a sense of community through marketing. I expected to grow both personally and professionally through this experience.
During my EYE stay, I supported the planning and execution of various events hosted by Talleres Palermo. A highlight was the Marmotor BMW event, where a new BMW model was presented in the Canary Islands. I was involved in organizing and coordinating the event and later managed its communication through our social media channels. I also organized weekly community events for coworking participants, including Carnival celebrations, which helped strengthen the sense of community and encouraged networking among coworkers. In addition, I took over several marketing responsibilities such as promoting our coworking space, events, parties, and discount campaigns via Instagram, LinkedIn, our website, and Slack. I was also responsible for content creation tailored to different platforms and audiences. Throughout the stay, I had a very collaborative and enriching relationship with my Host, who involved me in key strategic decisions and provided valuable mentorship.
During my stay, I had the chance to build a strong international network by connecting with inspiring people from the coworking community and external partners of Talleres Palermo. We exchanged contacts and discussed potential future collaborations – while nothing concrete has materialized yet, I plan to reconnect with many of them. Working in an international and multicultural environment helped me develop both personally and professionally. I strengthened my strategic thinking, learned how to build and maintain a strong social media presence, and understood the importance of community bonding for long-term engagement and business success. These experiences will be key to growing my own business in the future.
This exchange boosted my creativity, expanded my international network, and gave me the confidence and skills to shape my own business with a clearer vision and stronger strategy.
