My EYE keeps going well and during my third and fourth week in Rome I had a lot of possibilities to observe the daily operations of the language school. Very useful for me are conversations with the school’s staff about the enrollment process in a language courses, about dividing students into groups and planning cultural activities for them.

During the last two weeks I was further involved in the international promotion of the school. My task was looking for the new partners for Scudit from Poland. Moreover, I prepared the list of marketing tools used by different language schools. First of all, I focused on Scudit Scuola d’italiano Roma then I conducted a desk research about marketing tools used by other language schools in Italy and in Poland. It was a very interesting experience for
me because I could have learned the new marketing methods and consider which of them could be the best and most effective way to promote my own business. I become more and more convinced of an essential role which plays the promotion in a running a business.

Greetings from Rome!